Scott Allen Real Estate
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Home-Selling Marketing Program

Specific marketing activities to sell your home begin the moment you sign the Listing Agreement. From installing the “For Sale” sign to Internet marketing, I am constantly working to sell your home. My proven marketing plan is designed to expose your home to as many potential purchasers as possible—making them aware of the key selling features and benefits of your home.

In order to receive top dollar, you need top exposure. My marketing plan provides you with that objective. This includes:

An invaluable “Seller’s Guide” to give you and your home a distinct advantage

Listing your home on the Multiple Listing Service

Internet exposure across the Web

E-cards and flyers to potential purchasers

Installation of a “For Sale” sign (if you desire)

A custom property profile flyer

Installation of a lock box (if you desire)

Agent Bus Tours—exposing your home to other agents who work with buyers interested in your area

National relocation exposure

 

Office Tours—agents from my office stop by to preview your home

“Just Listed” cards sent to neighbors and prospective purchasers

Public Open House events—exposing your home to potential buyers

Telemarketing to neighbors and potential prospects

Written weekly status reports

Verbal feedback provided from showings

Print advertising

Determining price is one of the most critical steps in preparing your home for sale. A well priced home often sells quickly once it is put on the market. When your home is priced right from the outset, you maximize your opportunity of reaching the most qualified buyers and obtaining top dollar.

Pricing your home correctly

  1. Can save you thousands of dollars on your family’s largest investment;

  2. Reduces risk, because overpriced homes may deter and eliminate potentially qualified buyers;

  3. Ensures that other agents will show the home; and

  4. Is good when it comes time to appraise. Your home must appraise at the selling price for the buyer to get financing.

Overpricing your home only to reduce it later causes you to miss out on the initial listing buzz. When I evaluate your home in person and prepare a more complete and thorough market evaluation, I will use my knowledge of recent home sales and your neighborhood to help you adequately price your home.

    801.424.9283  |  scott@scottsellsutah.com
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