Specific marketing activities to sell your home begin the moment you sign
the Listing Agreement. From installing the “For Sale” sign to
Internet marketing, I am constantly working to sell your home. My proven
marketing plan is designed to expose your home to as many potential
purchasers as possible—making them aware of the key selling
features and benefits of your home.
In order to receive top dollar, you need top exposure. My marketing plan
provides you with that objective. This includes:
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An invaluable “Seller’s Guide” to give you and
your home a distinct advantage
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Listing your home on the Multiple Listing Service
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Internet exposure across the Web
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E-cards and flyers to potential purchasers
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Installation of a “For Sale” sign (if you desire)
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A custom property profile flyer
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Installation of a lock box (if you desire)
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Agent Bus Tours—exposing your home to other agents who work
with buyers interested in your area
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National relocation exposure
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Office Tours—agents from my office stop by to preview your
home
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“Just Listed” cards sent to neighbors and prospective
purchasers
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Public Open House events—exposing your home to potential
buyers
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Telemarketing to neighbors and potential prospects
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Written weekly status reports
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Verbal feedback provided from showings
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Print advertising
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Determining price is one of the most critical steps in preparing your
home for sale. A well priced home often sells quickly once it is put on
the market. When your home is priced right from the outset, you maximize
your opportunity of reaching the most qualified buyers and obtaining top
dollar.
Pricing your home correctly
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Can save you thousands of dollars on your family’s largest
investment;
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Reduces risk, because overpriced homes may deter and eliminate
potentially qualified buyers;
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Ensures that other agents will show the home; and
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Is good when it comes time to appraise. Your home must appraise at
the selling price for the buyer to get financing.
Overpricing your home only to reduce it later causes you to miss out on
the initial listing buzz. When I evaluate your home in person and prepare
a more complete and thorough market evaluation, I will use my knowledge
of recent home sales and your neighborhood to help you adequately price
your home.
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